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Dresun

Dresun, a captivating new comic series, is in the process of expanding its universe into the film industry. To support this growth, Dresun needed a complete rebranding and a digital platform that would enhance its presence and capture the imagination of a diverse audience. The project involved a multi-faceted approach, focusing on website design, visual storytelling, and brand refinement, all with the goal of aligning the comic’s identity with its upcoming film adaptation.

  • Website Design
  • Website Development
  • User Interface
  • User Experience
  • Graphic Design
  • Brand Identity
  • Character Design
  • Illustration
Oakwood Design & Build Experts
Challenge
Dresun’s existing online presence did not fully reflect its evolving brand, particularly as it transitioned from a comic series to a broader entertainment platform with film ambitions. To support this shift, the brand needed a cohesive identity across all platforms, including digital media, promotional materials, and merchandise. Establishing a consistent and strong visual presence was crucial to successfully introduce Dresun’s characters and universe to a larger audience, while ensuring alignment with the upcoming film adaptation.

Key Words
EPIC
MINIMAL
SIMPLE
VERSATILE
Solution

Hero Red is a vibrant shade that embodies courage and strength, symbolizing the heart of a true hero. It’s the primary color that captures attention and inspires action, perfect for logos and key branding elements. The fiery and dynamic Flame Red adds energy and passion to the brand. It represents the fierce determination and unwavering spirit of Dresun. Rising Yellow brings a sense of optimism and hope. Regal Blue is a deep and majestic blue that conveys trust, wisdom and loyalty. A powerful and versatile color, Midnight Black represents mystery and strength. It adds depth and sophistication to the palette, perfect for typography and creating contrast in designs.

Together, these colors create a bold and inspiring visual identity that resonates with the heroic spirit and values of the brand.

Hero Red
#DD1F26
Flame Red
#A71D21
Rising Yellow
#FFD42A
Regal Blue
#004669
Midnight
#081A24
Solution

The new logo provided a modern and striking identity, while brand guidelines were established to ensure consistent application across all platforms. Custom visual elements, including professional illustrations, were integrated throughout the site to reflect the unique world of Dresun, bringing the comic series to life in an immersive, digital experience.

OakWood wireframe design on XD
Result
The result was a cohesive brand experience across all mediums, successfully aligning Dresun’s visual identity with its future in both the comic and film industries. The launch of the new website, optimized across all devices, has led to a significant increase in user engagement and interaction, helping to deepen fan connections. This successful transformation has set Dresun up for a bright future as it crosses into the world of film, capturing the attention of both comic and cinematic audiences.

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