DNSworld
In collaboration with our parent company DNSnetworks, we are proud to introduce DNSworld, a brand-new platform for gaming hosting services. DNSworld is an ongoing project that aims to improve your gaming experience by giving you more control over your own dedicated hosted gaming server. This recently introduced server hosting platform has hit the ground running.
- Branding
- Mascot
- SEO
- Social Media
- Influencer Marketing
- Web design and development
- Web app
- Web hosting
Challenge
The primary challenge facing DNSworld involves breaking into the highly competitive and saturated gaming hosting market. As a newcomer, DNSworld started from ground zero, with no existing user base or market presence. The game hosting industry is dominated by familiar giants and many smaller contenders, each vying for attention in a digital space where loyalty and high performance are critical factors for success.
Gamers also have high expectations for latency and uptime, amongst many other desirable features. Entering this market meant not only introducing DNSworld to the industry, but also convincing skeptics of the reliability, performance, and value propositions of DNSWorld in comparison to already established competitors.
Attracting gamers to switch providers would also need an innovative mix of technology, branding, and community engagement in this competitive space.
Solution
We created their unique brand by designing a designing a logo resembling the Minecraft aesthetic and a mascot called Proto. We also designed a hoodie featuring both the mascot and the logo. We oversaw the creation of their website, their social media presence, and executed a thorough, user-friendly web app and dashboard for managing gaming servers. On top of this, we provided them with reliable web hosting services.
Result
In a short span of time, we launched a beta version of DNSworld. The community base is growing, and happy beta testers are enjoying the fully functional game server hosting platform. This project is a work-in-progress marvel.
Colors
Proto Blue is vibrant, suggesting innovation and trust, which is important for a tech-focused gaming service. Sea, a deep blue, adds sophistication and creativity, which resonates with creative gamers. Night, a dark shade, provides contrast, emphasizing strength and reliability. Together, these colors create a visual identity that helps it stand out in a competitive market and build trust with online gamers.
Night
#0A0A0A
Sea
#141540
Proto Blue
#00B2ED
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