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OakWood

OakWood, an award-winning renovations and custom home builder based in Ottawa, is known for its high-quality craftsmanship and design innovation. They approached our agency to enhance their digital presence and marketing efforts, aligning with their premium brand image. The project focused on revamping OakWood’s website, social media, and promotional strategies to effectively showcase their services and communicate their expertise.

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  • Website Design
  • Website Development
  • UI / UX
  • Magazine Ads
  • SEO Optimization
  • Social Media
  • Promotional Videos
  • Photography
  • Drone Footage
  • Thumbnails
OakWood Design & Build Experts
Challenge
OakWood’s existing online presence and marketing materials didn’t fully capture their reputation as a top-tier renovations and custom home builder. Their website was outdated, lacked mobile responsiveness, and didn’t provide a smooth user experience. Social media engagement was low, and their visual assets didn’t effectively showcase the high-quality projects they delivered. The challenge was to bring their digital marketing in line with their award-winning brand image and build stronger engagement with potential clients across all platforms.

Solution

Hero Red is a vibrant shade that embodies courage and strength, symbolizing the heart of a true hero. It’s the primary color that captures attention and inspires action, perfect for logos and key branding elements. The fiery and dynamic Flame Red adds energy and passion to the brand. It represents the fierce determination and unwavering spirit of Dresun. Rising Yellow brings a sense of optimism and hope. Regal Blue is a deep and majestic blue that conveys trust, wisdom and loyalty. A powerful and versatile color, Midnight Black represents mystery and strength. It adds depth and sophistication to the palette, perfect for typography and creating contrast in designs.

Together, these colors create a bold and inspiring visual identity that resonates with the heroic spirit and values of the brand.

OakWood Green
#218B3E
Black
#000000
Grey
#7D7D7D
Light Grey
#F5F5F5
Solution

We began by overhauling OakWood’s website with a modern, fully responsive design optimized for mobile, tablet, and desktop. The site was rebuilt with a refined structure, making navigation intuitive and improving the overall user experience. Custom branding elements and high-quality visuals were incorporated to elevate the site’s aesthetic and align it with OakWood’s premium reputation.

To further enhance their digital presence, we integrated drone footage, showroom tours, and professional photography into the site and their social media channels. We also produced promotional videos to be distributed across OakWood’s online platforms, including Instagram, Facebook, and YouTube. Additionally, social media management and visually engaging designs, including a complete YouTube and Instagram strategy, were crafted to boost OakWood’s online engagement.

Complementing these efforts, we designed magazine ads in various sizes, allowing OakWood to reach broader audiences in print publications while maintaining consistent branding across all media.

OakWood wireframe design on XD
Web Design
Result
OakWood experienced a remarkable boost in their digital performance following the project. Their website traffic surged, with a 40% increase in mobile users thanks to improved mobile speed optimization. The enhanced user experience led to lower bounce rates and a 25% increase in time spent on key service page offerings.

Social media engagement also saw a 60% rise in interactions across all platforms, fueled by high-quality visual content and promotional videos on Instagram and YouTube. The brand’s visibility in both online and print media improved through print publication, driving a 30% increase in new client inquiries within just three months. Its organic SEO strategy has seen a 35% increase in organic traffic and increased site performance. Additionally, OakWood’s professional YouTube video strategy led to a 50% rise in video views in the first 2 months since launch, further solidifying their reputation as a leader in renovations and custom home building.

By refining their digital presence and improving their marketing assets, OakWood successfully positioned themselves as Ottawa’s go-to renovations and custom home builder, driving measurable growth in both online engagement and new business.

Magazine Ad
Youtube
Social Media
Photography

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