Building Confidence Through Design
How EspioLabs Rebranded Oakwood
Client Snapshot
Engagement Scope
- Website Redesign
- Brand Assets
- Photography
- Videography
- Social Media Strategy
- Magazine Advertising
- SEO Optimization
Challenge
OakWood's existing online presence and marketing materials didn't fully capture their reputation as a top-tier renovations and custom home builder. Their website was outdated, lacked mobile responsiveness, and didn't provide a smooth user experience. Social media engagement was low, and their visual assets didn't effectively showcase the high-quality projects they delivered. The challenge was to bring their digital marketing in line with their award-winning brand image and build stronger engagement with potential clients across all platforms.
Design
Precision Design with Leading-Edge 3D Software
Consultation
In-House Team of Experts: Designers, Planners, Estimators, Project Managers
Management
Fully Transparent Investment-Level Management
Construction
Seamless Collaboration from Concept to Completion
Colours
The Oakwood brand palette is built around a strong and confident OakWood Green (#218B3E), supported by a trio of neutrals: Black (#000000), Grey (#7D7D7D), and Light Grey (#F5F5F5). The green serves as the primary brand colour, symbolising growth, vitality, sustainability, and reliability, while creating a distinctive and memorable visual identity. Black adds sophistication, strength, and authority, giving the brand a premium and professional presence. The grey tones provide balance and versatility, softening the palette while ensuring clarity, readability, and modern appeal across both digital and print applications. Together, these colours create a clean, contemporary, and trustworthy aesthetic that reflects Oakwood's commitment to quality, stability, and long-term growth.
OscinePrimary Font
Oscine was selected for its modern geometric character and refined simplicity, bringing a sense of clarity, innovation, and professionalism to the brand. Its clean lines and balanced proportions create a contemporary visual presence that feels both approachable and sophisticated, making it ideal for digital experiences, marketing materials, and brand communications. Oscine helps establish a confident and forward-thinking identity while maintaining excellent readability across all touchpoints.
DM SansSecondary Font
DM Sans was chosen for its clean, modern, and highly versatile design, making it an ideal typeface for both digital and print applications. Its geometric structure and balanced proportions create a professional yet approachable feel, ensuring excellent readability across websites, presentations, marketing materials, and user interfaces. With its contemporary aesthetic and functional simplicity, DM Sans helps establish a clear, confident, and user-focused brand experience.
Let's Build Something Beautiful
Solution
We began by overhauling OakWood's website with a modern, fully responsive design optimized for mobile, tablet, and desktop. The site was rebuilt with a refined structure, making navigation intuitive and improving the overall user experience. Custom branding elements and high-quality visuals were incorporated to elevate the site's aesthetic and align it with OakWood's premium reputation.
To further enhance their digital presence, we integrated drone footage, showroom tours, and professional photography into the site and their social media channels. We also produced promotional videos to be distributed across OakWood's online platforms, including Instagram, Facebook, and YouTube. Additionally, social media management and visually engaging designs, including a complete YouTube and Instagram strategy, were crafted to boost OakWood's online engagement.
Complementing these efforts, we designed magazine ads in various sizes, allowing OakWood to reach broader audiences in print publications while maintaining consistent branding across all media.
Results
OakWood experienced a remarkable boost in their digital performance following the project. Their website traffic surged, with a 40% increase in mobile users thanks to improved mobile speed optimization. The enhanced user experience led to lower bounce rates and a 25% increase in time spent on key service page offerings.
Social media engagement also saw a 60% rise in interactions across all platforms, fueled by high-quality visual content and promotional videos on Instagram and YouTube. The brand's visibility in both online and print media improved through print publication, driving a 30% increase in new client inquiries within just three months. Its organic SEO strategy has seen a 35% increase in organic traffic and increased site performance.
Additionally, OakWood's professional YouTube video strategy led to a 50% rise in video views in the first 2 months since launch, further solidifying their reputation as a leader in renovations and custom home building. By refining their digital presence and improving their marketing assets, OakWood successfully positioned themselves as Ottawa's go-to renovations and custom home builder, driving measurable growth in both online engagement and new business.
Thoughtfully Designed Spaces. Expertly Built for Generations.
EspioLabs helps premium home builders, renovation companies, and design firms showcase their craftsmanship through world-class branding, marketing, and digital experiences. Ready to stand apart from the competition?
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