Modern Power
How EspioLabs Recharged Renfrew Hydro's Brand and Website
Client Snapshot
Engagement Scope
- Website Redesign & Development (WordPress)
- Custom Multi-Step Forms + Hotspot Invoices
- Logo Design + Brand Identity Package
- Responsive Design System
- Hosting & Ongoing Support
- Client Training + Admin Access
Challenge
Renfrew Hydro had an outdated web presence and a legacy logo that no longer reflected its role as a modern, community-focused utility. Their crest-style branding needed to evolve, and their website lacked clarity, accessibility, and essential tools to serve their growing customer base.
The company was prioritizing a shift to paperless billing and self-service. Their website needed to support that initiative with intuitive navigation, multi-step forms, hotspot invoice tutorials, an alert bar for outages, and detailed service information optimized for all screen sizes.
As an existing client within our broader network, Renfrew Hydro was introduced to EspioLabs to modernize their brand and digital experience.
Colours
This colour palette beautifully reinforces Renfrew Hydro's deep-rooted legacy and its commitment to sustainability and innovation. Ocean and Sky represent the natural elements of water and air, which are core to hydroelectric power, evoking clarity, reliability, and flow. Leaf and Tea shades emphasize the brand's eco-conscious mission, signaling growth, renewal, and harmony with nature. Midnight, a grounded, deep tone, anchors the palette with a sense of heritage, trust, and stability, ideal for a company with a longstanding history.
Altogether, this palette connects the brand emotionally with its users, balancing nature, trust, and innovation in a visually calm, confident identity.
Neue MontrealPrimary Font
Neue Montreal is a contemporary grotesque sans-serif typeface designed by Mathieu Desjardins and released through Pangram Pangram. Inspired by classic neo-grotesque fonts such as Helvetica, it combines clean, functional forms with tighter spacing and subtle personality, making it both highly versatile and visually distinctive. Rooted in Montreal's design heritage, the typeface balances the neutrality of a workhorse font with the character of a display face, making it popular for branding, editorial design, websites, and modern visual identities. Its wide range of weights and italics allows designers to create cohesive, flexible typography systems across both print and digital applications.
Solution
EspioLabs delivered a comprehensive rebrand and rebuilt Renfrew Hydro's website from the ground up on WordPress.
What We Delivered:
- Modernized logo system and full brand guide (typography, colour palette, usage rules)
- Custom-designed, responsive WordPress site with intuitive structure and mobile-first design
- Multi-step customer service forms, outage alerts, and interactive invoice explanations
- Visual system designed for accessibility and legibility across devices
- Training for Renfrew Hydro staff to manage updates and alerts in-house
Results
The initiative strengthened brand recognition across both residential and commercial markets while increasing digital engagement and generating more inbound customer inquiries. A modern, consistent design improved the overall user experience and enhanced organizational credibility. The refreshed brand also positioned Renfrew Hydro as a leader in sustainable energy, with the rollout supporting both internal and external communications across multiple channels.
Visual Summary
- Outcome
- Details
- Platform
- WordPress
- Brand Assets
- Logo, typography, colour palette, usage guide
- Custom Features
- Multi-step forms, invoice tooltips, outage alerts
- User Experience
- Mobile-optimized, accessible design
- Ongoing Support
- Hosting + content updates by EspioLabs
Renfrew Hydro's transformation shows how design, clarity, and accessibility can help customers feel more informed and connected.
EspioLabs partners with organizations like Renfrew Hydro to turn legacy systems into modern digital experiences. Need to upgrade your brand or website without disrupting your customers?
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